https://www.silvia-cavalcanti.com/atyourservice daily 0.75 2021-06-21 https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1622759912635-77DLHPJTZYCZV6VFERY7/1.png At your Service https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1622759913798-Y6MH5ZY3VYLS198PLE7N/2.png At your Service https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1622759913371-I9GNQNKNGH9OE60VKJ6T/3.png At your Service https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1622759913234-VGGCNS9MXT0EBZU6366W/4.png At your Service https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1622759912670-JV47A7Y7SQFTRQYHSXT4/5.png At your Service https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1615235281376-N7ZZ936MIQQO3X2PM5L8/Website+Services.png At your Service https://www.silvia-cavalcanti.com/startups daily 0.75 2021-08-03 https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1563564691606-7J2ZTWNUUY8YXXLFRWQ3/ViS-logo.png Start Ups https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1589918756303-Z7DHPUCQFTDA9G8T1JMQ/ponto+logo.png Start Ups https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1563564836780-58B7EB0UOBI1Q5NMBN2C/myo.png Start Ups https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1563564978379-5Z3JEN08CHMK0BI6C9XU/myo-02.png Start Ups https://www.silvia-cavalcanti.com/services daily 0.75 2020-06-10 https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1591142189876-MIX0TC9VQMIKPYWZUX8F/Prevail+leak.png Team Work New Brand Launch Prevail (Publicis Sapient) https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1563546930692-DUT0KR6G6Q8E157OXV6S/sample-work-08.png Team Work Event Experience MasterCard Elevator Pitch (McCann NY) https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1563547157672-YBD5IE7I8VM0YB6ZHK64/sample-work-03.png Team Work App Save The Food Guestimator (Publicis Sapient) https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1591808567001-2TOGMK669B1TYLUGLXMG/blank.png Team Work https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1563912108761-CKIGJJOR0Z4B921HV99N/patron01.png Team Work Website and App Patron Cocktail Lab (Publicis Sapient) https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1563546692649-IUMY28I59IKUVT3AP11P/sample-work-02.png Team Work Alexa Skill and Website Save The Food (Publicis Sapient) https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1591224507970-HU39Z54NMSN5924FH8HI/Blank+square.png Team Work https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1591142458330-BL14B4C314KKMJRN0O6N/mastercard+cover.png Team Work Marketing Platform MasterCard (McCann NY) https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1563546946077-0NKCMO9BOMJL1XZ2106Q/sample-work-09.png Team Work Cross Partnership Campaign Android & MasterCard (McCann NY) https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1563912019976-PMQM0IQZMV9JOHKLPHV2/dove02.png Team Work Cultural Movement Dove Project ShowUs (Publicis Sapient) https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1563557033615-CTRQZL8J1Y6A4OGSA0PL/sample-work-NOVO-02.png Team Work Loyalty Program MasterCard Priceless Surprises (McCann NY) https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1563546917230-P2LXGGMNS33UHC21X8L7/sample-work-07.png Team Work Integrated Campaign MasterCard One More Day (McCann NY) https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1591021849942-BMIOICFP9XMY53VQ9IZ2/Vegas+is+here.png Team Work New Product Launch PlayMGM (Publicis Sapient) https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1591141755850-JDLDU37OZGVJRLLT7359/Samsung+cover.png Team Work Launch Campaign Samsung A-Series (Publicis Sapient) https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1563545437747-ZD8JQD4RGBVKQS8STSIR/sample-work-07.png Team Work https://www.silvia-cavalcanti.com/home daily 1.0 2021-05-24 https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1588889125668-O3891253T26CQVPL3AAC/silvia%2Bwebsite.jpg Home - hi, I'm silvia AN ENTREPRENEURIAL STRATEGIST https://www.silvia-cavalcanti.com/about daily 0.75 2021-06-21 https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1564687206968-55MD2YMYU7UFRS9Y90IU/silvia+speaking+4.jpg About https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1563572332027-93BL8MZCVZJ1SRJDR3P8/arrow.png About https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1563572387491-AYROGTOPUHHVTLF5EJ5I/arrow.png About https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1582156421442-WVO316VS6497LYJDL90G/client+logos.png About https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1563572387491-AYROGTOPUHHVTLF5EJ5I/arrow.png About https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1621879172286-LE0W0NQB7O9VRFN0ZUR2/RESUME+MAY+2021.png About https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1563575385158-BIH6WH4VU0Q51NWYKT2N/logos-03.png About https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1588886704124-UP8J3R6UXH6WRYCSQ026/ponto+logo.png About https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1563503064449-DWL70JFBDB9XDC0V2RP7/logos-01.png About https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1563572387491-AYROGTOPUHHVTLF5EJ5I/arrow.png About https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1591806003912-5WF89Q8WW7T5PQQLAZAE/su+headshot.png About - SUZANA APELBAUM Head of Creative, Google Silvia is a brilliant thinker and doer. In the countless exchanges we've had on different projects, I was always impressed with the depth of her thinking and her always fresh and unique creative approach to everything. She has a true entrepreneurial spirit, and is able to navigate from having big business visions to landing and executing them in highly strategic and impactful ways. Her input in general is always so enlightening that I got addicted to asking her for feedback on a number of things I’m involved with, both intellectually and emotionally. Yes, she has this rare mix of very high IQ and EQ. She’s also the most creative professional of strategy and problem solver I’ve met in my 20+ years of career. All of that while having an amazing smile and positive energy that infects and elevates the spirits of everyone around her. https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1597600751593-ADPSYPXKXUGB9OFZWMRA/Foto+Leo.png About - LEO MACIAS Head Global Creative, Snap Silvinha is the kind of strategic partner every Creative dreams of having. Her ideas are insightful and her business instincts are pretty impressive. Silvinha is also very passionate and just a hell of a partner to brainstorm and build with. She is fearless, bold and restless, always pushing to make the work better and better. At the same time she’s quite a good laugh, a real trip to work with. I had the great fortune to work with her on a couple freelance projects and can't really wait to partner with her again https://www.silvia-cavalcanti.com/new-page-1 daily 0.75 2019-07-19 https://www.silvia-cavalcanti.com/new-page-63 daily 0.75 2019-07-19 https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1563548682564-GFR64NEL84506Z0IZMAV/savethefood-03.png Save The Food - Awareness https://www.silvia-cavalcanti.com/copy-of-save-the-food-alex daily 0.75 2020-06-11 https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1563556106086-XHV15WF4CL6HWYN9QMQO/cavethefoodaction.png Copy of Save The Food - Alexa Skill https://www.silvia-cavalcanti.com/copy-of-save-the-food-alexa-skill daily 0.75 2020-06-11 https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1563801349173-HL2P5DLFNYL3OH9YJV4P/2A+guestimator+photo.png Copy of Copy of Save The Food - Alexa Skill https://www.silvia-cavalcanti.com/prevail daily 0.75 2020-06-03 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https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1563627545202-GT82Z362E9YKTVL4NCB4/audible+side+by+side.png Perspectives - Interview (AUDIBLE) Storytelling is both the oldest and the most current form of social currency. Why do you think this is? (SILVIA) We are wired to connect. And we connect through storytelling. Per Maya Angelou"People will forget what you said, they will forget what you did, but they will not forget how you made them feel”. And nothing like a compelling story to trigger feelings -- be it desire, be it curiosity, be it hope. The give-and/take exchange that takes place between storyteller and story listener is a very precious one: I tell you a good story and make you curious, laugh, or help you learn something special. You're thankful for it. I feel good about myself. We connect. And…it doesn’t stop there. Oftentimes, you can’t wait to go on and share that story with someone else. A compelling story is like a precious gift that keeps on giving. (AUDIBLE) What’s new in storytelling? Anything? (SILVIA) Our need to tell stories is not new, and is not changing. The “telling” of it is changing - getting more diversified. Brand stories used to be a one-way conversation, served as a message from the brand to consumers. Today, the conversation around brands is much more participatory. We’ve never been able to give so much wings to our inner-story-teller. And the beauty of it is that when people share stories about their experience with brands, the story is much more intimate, and you’re much likely to engage. As a result: customer-led storytelling is all the rage –“Stories from the AirBnbCommunity” and Instagram’s “Stories are everywhere” are great examples of awesome customer-led stories. (AUDIBLE) As (brand) storytellers, what are we missing? What should we be doing better? Who do you think is doing it best? (SILVIA) We’re missing EMPATHY: Advertising is an industry that likes to smell its own farts. And we also happen to be quite good at convincing people that our farts smell good. To the detriment of everyone – the client, ourselves, and the poor consumer, who has to endure lackluster/nonsense/eye-rollablestories that are put forth in front of them. We need to Cultivate Empathy – put ourselves in the hearts and minds of our audience as ask ourselves: Would I really care about this? Would I really go out of my way to engage with this glorified treasure hunt experience? How would I feel to see Martin Luther King being turned into a salesman pitching a line of pickup trucks? And we’re missing RELEVANCY. Brands have been growing incredibly irrelevant. That means we need to focus less in what a brand say, and more about how it can be useful/helpful to people. So, we need to help brands tell more useful stories that bridge the gap between what people are interested in and what we have to offer. Barbie is doing a fabulous job in helping girls imagine a powerful and fulfilling future for themselves with their “You can be anything” narrative. https://www.silvia-cavalcanti.com/perspectives01 daily 0.75 2019-07-19 https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1566334734986-KN2GBDXLYYHCHJ2VX58T/Slide01.jpeg perspectives01 https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1566334735051-REUO7OQQG6CBGO9434WS/Slide02.jpeg perspectives01 https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1566334735141-0ABEMJ09II6N68HOD3JA/Slide03.jpeg perspectives01 https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1566334735319-ARM0V0ZMA5ZXOCQR6OR3/Slide04.jpeg perspectives01 https://images.squarespace-cdn.com/content/v1/5d30c29929ee4c000185ee68/1566334735358-SXUUBM2XME3EXZUP12JF/Slide05.jpeg perspectives01 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